Press Releases
CHARIOT CARRIERS ANNOUNCES MONTHLY PHOTO CONTEST FOR ACTIVE PARENTS USING A CHILD CARRIER
Calgary, Alberta, Canada (April 28, 2008).
Owners of a child carrier from Chariot Carriers, Inc. know how easy it is to maintain a healthy, active lifestyle after they have children, and now they can help other new parents discover how easy it is to continue all their favorite outdoor activities through a photo contest.
Chariot Carriers, Inc. has announced “Take it Outside,” a monthly photo contest with prizes for people who use a child carrier from Chariot Carriers to continue healthy outdoor activities like walking, jogging, hiking, cycling, X-country skiing, and more.
“The blessing of having kids in your life should not force you to stop the things you enjoy most, especially an active, healthy lifestyle,”
said Dan Britton, president and C.E.O. “We are asking our customers to take photos as they use our child carriers and share them with us to help other parents learn that they do not have to give up the outdoor activities they enjoy.”
Each month one photo will be selected from each of the four categories, and the winners will receive their choice of the CTS™ strolling, jogging, or cycling kit or any two accessories as a prize. The contest will continue monthly through July 2008, according to Britton.
“Each winning photo will have a chance to be selected as the photo of the year. On August 20th we will announce the photo that has been selected as the year’s best. The winning photo will be featured on our website and in our 2009 product guide,” he explained.
The categories include: “The Chariot Family” – family portraits with a Chariot Carrier; “Chariot in Action” – a picture showing a Chariot Carrier in use; “Chariot Races” – a photo taken while participating in a local charity fun walk, race, cycling, or similar event; “The Great Chariot Event” – get friends and family together and stroll, jog, bike, hike or cross-country ski – the largest group wins.
“We want to stress the importance of safety, so photos showing improper or unsafe use of a Chariot Carrier will be rejected,” said Britton. The rules and entry details for the contest can be found on the company web site at http://www.ChariotCarriers.com
CHARIOT CARRIERS ANNOUNCES THE WINNER OF THE CONSUMER SURVEY DRAW
Calgary, Alberta, Canada (March 31, 2008).
Jennifer Collins of Guelph Ontario Canada is the winner of Chariot Carriers consumer survey draw.
Jennifer will receive a 2008 Cougar 1 and a 2008 Dahon Speed D7 folding bicycle. In addition she will receive: a CTS Strolling kit, a CTS Jogging kit, a CTS Bicycle Trailer kit, a X-Country Cargo Rack, Chariot Side Fenders, a Handlebar bag and a StrideLite® Strobe kit. The complete prize package is valued at over $1400 CDN.
Jennifer’s name was chosen from all of the entries into Chariot’s customer survey and online warranty registration forms.
“Through the use of the online surveys we have been able to gather some very valuable information about the people that visit our website” said Chris Nieckar, Marketing Coordinator at Chariot Carriers. “We’re glad that we are able to give such a great prize back in return for their help.”
A new online survey and warranty registration are now collecting data for the next draw which will happen after the surveys close on May 31, 2008.
CHARIOT CARRIERS LAUNCHES NEW WEBSITE
Calgary, Alberta, Canada (March 11, 2008).
Chariot is proud to announce the launch of a new and improved website. The completely redesigned site went live on January 2, 2008, and includes many new features including an easier to navigate layout.
“It’s great to finally have the new site up and running after so many months in development,” said Chariot’s Marketing Coordinator, Chris Nieckar. “The Chariot site has a lot of information to deliver and we spent a great deal of time making sure that it was as user friendly as possible, without sacrificing any of the content.”
A new customizable comparison chart that will allow consumers to compare the features and specifications of up to three Chariot products side by side is just one of the many new features included on the site. The new site also features 360º views of the carriers, a more effective ‘where to buy’ section and a new login section that will give designers and media the opportunity to use Chariot imagery in their publications..
NEW LOCATION FOR CHARIOT CARRIERS
Calgary, Alberta, Canada (April 25, 2007).
On August 1 2007 Chariot Carriers Inc of Calgary Alberta will relocate all 200+ office and manufacturing staff into a new, larger work environment. “We’ve simply outgrown this space” said Ken Gay, VP Sales and Marketing of Chariot Carriers Inc. “It was the right move for us. As the demand for our product grows, we have to grow to keep up.”
The new building, which is 65,000 square feet, is nearly 20 000 square feet larger than the current location. It will feature a completely redesigned office space and larger more efficient manufacturing facilities. The move will take place during Chariot’s regular summer shut down to eliminate any lapse in production. “If all goes as planned we will be up and running in the new location by the end of August.” Chariot has been in business since 1992 and manufactures child transportation products.
CHARIOT CARRIERS LAUNCHES “CHARIOT TECH SCHOOL” WEB BASED PRODUCT TRAINING
Calgary, Alberta, Canada (April 17, 2007).
In an effort to offer more efficient dealer training, Calgary Alberta based Chariot Carriers Inc has launched the Chariot Tech School.
Chariot Tech School offers Chariot dealers and consumers a selection of video and media components highlighting all of the common areas of product training. The site is broken into two major components, product features and “how to”s. The product features are highlighted for each of Chariots products which are grouped by series. Outlined with each product are the compatible accessories and CTS Kit videos. These “how to” videos show some of the most common installations.
“We wanted to create a training tool that would offer flexibility to our dealers in how they offer training to their staff” said Chris Nieckar, marketing coordinator at Chariot. “With Chariot Tech School, they can have staff use the site from anywhere at anytime. If you have a new member join your team, you can have them work through the website before they ever reach the floor. This way you know that they have a grasp of the product before customers are asking questions. And they can always reference it later when they have specific questions”. Dealers and their sales team can access the site at www.chariottech.com from any computer with an internet connection. While the intent of the tool is mainly for IBD’s, consumers will benefit from the site as well. “The more knowledge a consumer has about the product, the less time is spent educating them in your store.”
CHARIOT CARRIERS HIRES NEW MARKETING COORDINATOR
Calgary, Alberta, Canada (April 17, 2007).
Chariot Carriers have recently added Chris Nieckar to the Sales and Marketing team, as marketing coordinator. Chris assumes the role that is responsible for all of the marketing activities of Chariot. Chris is new to the bike industry but has several years experience in marketing having come from a position as a marketing representative in the architectural fittings industry.
“I’m really excited to take on this new role. I think that Chariot is a great company and has a great product to offer. I’m really looking forward to spreading our message.”
While Chariot may have added a member to their family Chris recently added one to his, his son Jonathon was born January 24th 2007. “Being a new dad and working for a company like Chariot is great. I have a good understanding of what people in our situation are looking for in child products so I can translate that into our message.” Chris has already completed work on a new product training tool for Chariot dealers, www.chariottech.com, and is ready to go for 2008.